Taking a look at some of the key trends and cultural influences that are affecting customer decisions in the culinary industry.

In a busy society, many sectors are seeing changes to commercial ventures and consumer interests. Nowadays, current lifestyles and virtual innovations have changed the way in which consumers have access to food, positioning emphasis on speed and convenience. In global food production, technological innovation has performed a substantial part in increasing the efficiency and mobility of food service providers. The most influential consumer trend, led by digital innovation, is the demand for food website dispatch and takeout options. This enables customers to order their favourite restaurant meals from the convenience of their own homes. Likewise, for food establishments, this demand for convenience has allowed for the reduction of facilities, leading to new dining operations such as ghost kitchens. This delivery-only design reduces overhead expenses and focuses on kitchen area affairs exclusively. By doing this businesses can invest more in premium materials and equipment rather than dining-based expenditures. Tim Parker would acknowledge the benefits of kitchen only business models. Similarly, Diego Berdakin would know that the food industry is seeing many new trends.

Globalisation is a major influence that has been transforming the pursuits of many sectors and markets. When it pertains to food culture, globalisation has been a driving power in the cross-cultural exchange and combination of delicacies and dining choices around the world. Drivers of food globalisation can be primarily related to social media trends and international travel. The increase in availability of travel and overseas immigration have permitted more individuals to be exposed to diverse foods and items. Similarly, worldwide dishes are regularly earning popularity on social media platforms with easy tutorials and food creators who have been promoting their treasured regional specialties. These trends have the potential to reach universal audiences powering a growing demand for international recipes. This has direct impacts on national food retailers as it promotes the international trade of food products and enhances the popularity of niche ethnic dining establishments.

Among the convenience of food deliveries and quick paced ways of living, the food sector is viewing a rise in interest towards home cooking. Once a conventional part of day-to-day activities, the accessibility of takeaways and store-bought meals caused a significant decrease in cooking activities. Nevertheless, with the impact of food trends on social media and DIY culture, the appeal for culinary competence is back on the rise. With the resurgence of home cooking influencing global food consumption trends. As individuals want to reconnect with classic home-cooked food, consumers are taking a greater interest in wellness and transparency in their meals. Having control over ingredients and dietary requirements is leading consumers to value cooking more. Thomas Griesel would appreciate that home-cooking is coming to be trendier. The food sector can benefit from this trend as the demand for cooking based media and the purchasing of kitchen tools are also on the rise.